Juicy Fruit, Sarah Silverman and serenading Unicorn: bizarre new advertising
i hv seen so many advertisements but none of them has been lik this.It really is a bizarre adverisement.
I don’t understand is how some weird, bizarre stuff as advertising gets lapped up by consumers – going by the view count of these ads on YouTube.
there is no mention of the product.has the world changed the concept of advertising.
what does this have to do with chewing gum?. In general I prefer creative ideas that keep the product idea at the core – be it in a :30 ads or a video meant for online consumption. Sure, entertainment is key and the videos must have a pass along value but do we really have to rely on serenading unicorns and kinky stuff? Is this the new advertising?Shudder. Definitely not. India is yet to see the likes of this and I am happy for that.
source:-bhatt naturally
Friday, April 15, 2011
Friday, April 8, 2011
Can Ranbir Kapoor do it for DOCOMO
Tata Teleservices Ltd (TTSL) mobile GSM brand Tata Docomo (Docomo) announced Bollywood actor Ranbir Kapoor as its brand ambassador.
Docomo’s new campaign ‘Make it simple, silly’ featuring Kapor will kick off tomorrow and run through the 50 days of the fourth season of Indian Player League.
Kapoor is the first brand ambassador that Docomo has signed on since it started operations and his tenure initially will be for two years, revealed sources at Docomo.
The brand is targeting the youth segment and Kapoor is a perfect fit for this. Says Docomo Hub Head South Yatish Mehrotra, ”Tata Docomo is an inspirational brand and so is the charm and personality of Ranbir Kapoor, India’s young and fastest rising Bollywood icon.”
The ‘Make it simple, silly’ campaign created by FCB Ulka will be present across all mediums including, television, print, outdoor, retail front, social media, etc. Six 30-second ‘stand-up comedy episode’ spots as well as 20 second will hit the television screens. More episodes are likely to follow as IPL-4 progresses. Docomo’s plans include national and regional television. Media buying is through Lodestar.
Source:Indiantelevision.com
Docomo’s new campaign ‘Make it simple, silly’ featuring Kapor will kick off tomorrow and run through the 50 days of the fourth season of Indian Player League.
Kapoor is the first brand ambassador that Docomo has signed on since it started operations and his tenure initially will be for two years, revealed sources at Docomo.
The brand is targeting the youth segment and Kapoor is a perfect fit for this. Says Docomo Hub Head South Yatish Mehrotra, ”Tata Docomo is an inspirational brand and so is the charm and personality of Ranbir Kapoor, India’s young and fastest rising Bollywood icon.”
The ‘Make it simple, silly’ campaign created by FCB Ulka will be present across all mediums including, television, print, outdoor, retail front, social media, etc. Six 30-second ‘stand-up comedy episode’ spots as well as 20 second will hit the television screens. More episodes are likely to follow as IPL-4 progresses. Docomo’s plans include national and regional television. Media buying is through Lodestar.
Source:Indiantelevision.com
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