PERK'S new rebranding strategy
Perk went for brand repositioning exercise in 2010 but i think it has failed to achieve what it wanted.
I remember the times when bollywood actress Preity Zinta used to endorse this brand from cadbury and the brand created sensation in the market.It created a new market for the waffer chocolates.
In the next phase,Bollywood actor Sharman Joshi was shown to communicate the "Take it lightly" (mood uplift) platform in a humorous way.
And now the latest.Perk Khao,Glucose Chadao. I think this campaign has created a wrong positioning for perk.It is now positioned as a medical product that helps to inject glucose.
Perk is changing its positioning frequently.However the positioning principle says that it must be consistent. So perk must quickly create a good positioning in the market before it is too late.It must also keep in mind that its competitor KIT KAT from Nestle is currently positioned better than it.
Perk went for brand repositioning exercise in 2010 but i think it has failed to achieve what it wanted.
I remember the times when bollywood actress Preity Zinta used to endorse this brand from cadbury and the brand created sensation in the market.It created a new market for the waffer chocolates.
In the next phase,Bollywood actor Sharman Joshi was shown to communicate the "Take it lightly" (mood uplift) platform in a humorous way.
Watch the ad here : Tired Son ad
And now the latest.Perk Khao,Glucose Chadao. I think this campaign has created a wrong positioning for perk.It is now positioned as a medical product that helps to inject glucose.
Perk is changing its positioning frequently.However the positioning principle says that it must be consistent. So perk must quickly create a good positioning in the market before it is too late.It must also keep in mind that its competitor KIT KAT from Nestle is currently positioned better than it.
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