SET WET brand extension

Set Wet has extended its brand. The brand which earlier belonged to Paras Pharmaceuticals and now to Reckitt Benckiser has brought out shaving products for men.These include SetWet Shaving Foam, shaving Cream and gel, Set Wet Shaving Lotion.

The brand which started its journey as a hair gel product later came up with deodrant(Zattak)and also entered the attractive men's fairness cream market.

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity

It is the right timefor Set Wet time to go for brand extension as the consumers recall the brand very well so this will help in making it more stronger.Many brands decide to go for extension only when the brand has entered the decline stage of brand life cycle.

Right from the start Set Wet has been able to position itself perfectly in the minds of consumers.Set Wet is positioned as a 'COOL'brand that goes with the youth culture.