Patiala House....can make it big

Patiala House

Akshay kumar starrer Patiala House has got an average response from the audience.Patiala House is an underdog. The expectations are zilch, the odds are not in its favour, but the film throws a pleasant surprise. According to me the movie was good.Akshay has done a good role in this movie.However It could have made better profits if it would have been released on 25th Feb 2011 as India-England match is scheduled for 27th Feb 2011.
We always remember what Reebok did when it was losing market share. The concept of Advertisers Funded Movie was given a whole new meaning.Reebok produced the bollywood movie “Victory” which was totally based on cricket.1st time ever in the history of Indian cinema 40 international cricket players were part of the movie.
The perfect combination of the brand requirement and the movie storyline made this association larger than life.
Unaided awareness of Reebok has improved from mere 25% to 40% post campaign.

Patiala House could have associated itself with the India –England match in its promotions.It could have a song based on cricket, a fast track kind of a song.With the cricket fever at its high in India, The movie could have worked.
One idea that I suggest to the producers of Patiala House is to start working on Patiala House sequel where the young boy shown in the present movie grows up and wants to play cricket for India due to some bad experiences with English people. The movie can then be released along with a India-England series.

Vodafone....brings it again

Zoozooz are back

Vodafone does it again.it has brought its famous zoo-zoo again into the limelight.
It has kept the excitement level high in the minds of the audience with the “coming soon” thing. For example:-Two zoo-zoo talking to each other.in one ad we see “UFO or Alien”? coming soon.In other ad we see “Fact or Fiction”? Coming soon.

On April 20, 2009, Vodafone Essar launched the Zoozoos advertising campaign. During the IPL-Season 2, a total of 30 different TVCs including Cricket Alerts, Beauty Alerts, Phone Backup, Chhota Credit, Vodafone Maps, Vodafone Call Filter, Live Games, Musical Greetings, etc. were aired.
All the TVCs were available both on YouTube and Twitter. For the week ended April 25, 2009, one ad on fashion tips was viewed 13,000 times on YouTube. On Google.co.in, the word 'Zoozoo,' became the third highest search word on May 04, 2009...
Vodafone’s MNP ads were also appreciated as compared to Idea as in the ads it welcomes the prospects where as Idea shows dissonance in its ads.
Can the zoo-zoos do the magic again for Vodafone.with MNP launched,cricket world cup going on and now Zoozoos back into the picture,Vodafone has got the timing right.
Till then “You and I” can only guess what is Coming soon in these ads.

Videocon...back with a bang

Is this going to be the much needed jump for videocon

We always used to talk about the saturated telecom market of india.All the players in this industry have established themselves in one way or the other,so it would have been very foolish for any new company to enter this industry but thats what you call risk.

Reliance,Idea,Vodafone,Airtel,Aircel are the core members of telecom sector in india.When Videocan entered this sector everybody said that they will have to move out quickly.There were even reports that videocan is selling its stake but then Videocon had some different strategies.

At a time when other players in the segment were focusing on innovations, value offerings or are desperately using celebrities, Videocon mobile services, in its new campaign, uses the somewhat ignored, but nevertheless critical feature - signal strength.It came with the tagline-pakde life ka har signal For this, the campaign uses analogies of subtle signals in daily life, which one can't afford to miss.

The campaign, conceptualized by MWG TAG Ideation, broke in the form of two 30-second commercials, both a montage of situations portraying certain signals in life. A kid moving his bag to make space for a newcomer in the class symbolises friendship; the wife covetously looking at a piece of jewellery signals expenditure for her husband; while the son kick- starting his scooter with a long face indicates his demand for a new bike.

Similarly, situations like a young guy sharing his umbrella with a girl at the bus-stop; a kid pulling back the father by his tie; and a stylish woman stealing the show at a job interview are symbolic of one emotion or another. A VO runs throughout the ads, interpreting the subtle and not-so-subtle signals.

Then came Tata Docomo's much talked about 1p/sec offer.Seeing Tata Docomo’s Immense Success soon this became a trend for other companies.

when everyone thought that is this going to be the last offering or for that matter 1/2 p/sec was a possibility,Videocon came from nowhere and announced Zero 0 paise/sec.

Videocon introduces a brand new fresh website: www.byebye1p.com to promote their campaigning.

VMobi guys already started promoting the site through the social networking sites like facebook and twitter.

They posted on facebook:

Dear 1p/sec,

It was nice knowing you. We’ll miss you. Well, maybe!

Sincerely,

V-Mobi

Facebook’s Death Problem And The Start-Up That Seized It

Chances are if you are on Facebook, Twitter or LinkedIn, you have been invited to reconnect with the dead— a friend or acquaintance who recently passed, but lives on in that ever-ubiquitous social algorithm, nudging you to write on their wall or add them to your professional network.

Social networks have had an increasingly difficult time tackling the “death problem.” According to ComScore, people aged 55 and older continue to be Facebook’s fastest growing demographic. With that aging inevitably comes dying: Some one million people on Facebook passed away last year. Based on current trends, another 50 million users are expected to die in 2015.

Recognizing their shared experience and the dearth of tasteful memorial sites online, the three quit their day jobs—Good and Huneycutt from McKinsey and Co., Adler from prestigious Portland-based advertising firm Wieden & Kennedy—to fly to San Francisco, check into the airport hotel and start cranking out code for 1000Memories.com.

Several months later they applied and were accepted to Paul Graham’s Y-Combinator program. By demo day, 1000Memories.com was born. The site allowed family and friends to upload bios, leave messages for the deceased, share photos, stories, songs and videos. The site now includes a foundation tool allowing loved ones to set up a foundation in memory of the deceased and collect donations to a cause of their choice. To avoid the ickiness of funeral home pop-up ads, the team has shunned the traditional advertising model in favor of a “freemium” approach. The site is free for all to use, but will soon include an option to upgrade, or order a book of shared photos and memories.

Today, the San Francisco start-up will announce it has raised $2.5 million in a Series A financing led by Greylock Partners. A list of premier angel investors also participated, including the always-prolific Ron Conway, Flickr co-founder Caterina Fake, Floodgate Capital’s Mike Maples, Keith Rabois, Chris Sacca and others. The round brings total funding to $3 million since the company graduated from Y-combinator last August.