Patiala House
Akshay kumar starrer Patiala House has got an average response from the audience.Patiala House is an underdog. The expectations are zilch, the odds are not in its favour, but the film throws a pleasant surprise. According to me the movie was good.Akshay has done a good role in this movie.However It could have made better profits if it would have been released on 25th Feb 2011 as India-England match is scheduled for 27th Feb 2011.
We always remember what Reebok did when it was losing market share. The concept of Advertisers Funded Movie was given a whole new meaning.Reebok produced the bollywood movie “Victory” which was totally based on cricket.1st time ever in the history of Indian cinema 40 international cricket players were part of the movie.
The perfect combination of the brand requirement and the movie storyline made this association larger than life.
Unaided awareness of Reebok has improved from mere 25% to 40% post campaign.
Patiala House could have associated itself with the India –England match in its promotions.It could have a song based on cricket, a fast track kind of a song.With the cricket fever at its high in India, The movie could have worked.
One idea that I suggest to the producers of Patiala House is to start working on Patiala House sequel where the young boy shown in the present movie grows up and wants to play cricket for India due to some bad experiences with English people. The movie can then be released along with a India-England series.
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