Zoozooz are back
Vodafone does it again.it has brought its famous zoo-zoo again into the limelight.
It has kept the excitement level high in the minds of the audience with the “coming soon” thing. For example:-Two zoo-zoo talking to each other.in one ad we see “UFO or Alien”? coming soon.In other ad we see “Fact or Fiction”? Coming soon.
On April 20, 2009, Vodafone Essar launched the Zoozoos advertising campaign. During the IPL-Season 2, a total of 30 different TVCs including Cricket Alerts, Beauty Alerts, Phone Backup, Chhota Credit, Vodafone Maps, Vodafone Call Filter, Live Games, Musical Greetings, etc. were aired.
All the TVCs were available both on YouTube and Twitter. For the week ended April 25, 2009, one ad on fashion tips was viewed 13,000 times on YouTube. On Google.co.in, the word 'Zoozoo,' became the third highest search word on May 04, 2009...
Vodafone’s MNP ads were also appreciated as compared to Idea as in the ads it welcomes the prospects where as Idea shows dissonance in its ads.
Can the zoo-zoos do the magic again for Vodafone.with MNP launched,cricket world cup going on and now Zoozoos back into the picture,Vodafone has got the timing right.
Till then “You and I” can only guess what is Coming soon in these ads.
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