Is this going to be the much needed jump for videocon
We always used to talk about the saturated telecom market of india.All the players in this industry have established themselves in one way or the other,so it would have been very foolish for any new company to enter this industry but thats what you call risk.
Reliance,Idea,Vodafone,Airtel,Aircel are the core members of telecom sector in india.When Videocan entered this sector everybody said that they will have to move out quickly.There were even reports that videocan is selling its stake but then Videocon had some different strategies.
At a time when other players in the segment were focusing on innovations, value offerings or are desperately using celebrities, Videocon mobile services, in its new campaign, uses the somewhat ignored, but nevertheless critical feature - signal strength.It came with the tagline-pakde life ka har signal For this, the campaign uses analogies of subtle signals in daily life, which one can't afford to miss.
The campaign, conceptualized by MWG TAG Ideation, broke in the form of two 30-second commercials, both a montage of situations portraying certain signals in life. A kid moving his bag to make space for a newcomer in the class symbolises friendship; the wife covetously looking at a piece of jewellery signals expenditure for her husband; while the son kick- starting his scooter with a long face indicates his demand for a new bike.
Similarly, situations like a young guy sharing his umbrella with a girl at the bus-stop; a kid pulling back the father by his tie; and a stylish woman stealing the show at a job interview are symbolic of one emotion or another. A VO runs throughout the ads, interpreting the subtle and not-so-subtle signals.
The campaign, conceptualized by MWG TAG Ideation, broke in the form of two 30-second commercials, both a montage of situations portraying certain signals in life. A kid moving his bag to make space for a newcomer in the class symbolises friendship; the wife covetously looking at a piece of jewellery signals expenditure for her husband; while the son kick- starting his scooter with a long face indicates his demand for a new bike.
Similarly, situations like a young guy sharing his umbrella with a girl at the bus-stop; a kid pulling back the father by his tie; and a stylish woman stealing the show at a job interview are symbolic of one emotion or another. A VO runs throughout the ads, interpreting the subtle and not-so-subtle signals.
Then came Tata Docomo's much talked about 1p/sec offer.Seeing Tata Docomo’s Immense Success soon this became a trend for other companies.
when everyone thought that is this going to be the last offering or for that matter 1/2 p/sec was a possibility,Videocon came from nowhere and announced Zero 0 paise/sec.
Videocon introduces a brand new fresh website: www.byebye1p.com to promote their campaigning.
VMobi guys already started promoting the site through the social networking sites like facebook and twitter.
They posted on facebook:
Dear 1p/sec,
It was nice knowing you. We’ll miss you. Well, maybe!
Sincerely,
V-Mobi
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