VIP
VIP is a major Indian brand of suitcases and bags. VIP has seen its ups and downs.with the growing market and with the entry of various competitors in this market VIP needed to reposition itself.
VIP has seen many competitors but just like LIC maintained its market share among various private players,similarly VIP has also maintained its market share.
There is tough competition from American Tourister which is aggressively marketing itself in India.The market of suitcases and bags has seen a tremendous growth in India.one of the prime reasons for this has been the increase in number of people who go from one place to another due to their work commitments.
To compete with American tourister VIP has brought out a new television commercial that shows the various functionalities of its bags.It has used airport in its commercial.This is because VIP wants to position itself as a brand that is not only suitable for domestic traveling but also for international travels.
Tuesday, March 22, 2011
Saturday, March 5, 2011
salman and dew
D-Dabangg and D-Dew
Pepsi Co's non-cola drink Mountain Dew has come up with its latest advertisement wherein it has roped in bolywood actor Salman Khan.
Savvy marketing managers link their brands to events,people,symbols and styles that appeal to their target “tribes”.
Dew has always used the fear factor to position itself.Its tagline “Darr ke aagey jeet hai” has been very famous among the youth. The target group for Mountain Dew has always been youth.
This time Mountain Dew has used Salman Khan to present the fear factor.It can be recalled that Salman Khan’s latest movie Dabangg has been a super hit.Dabangg in English means fearless.Besides there is no doubt that in the whole of bollywood salman khan is the most hit among the youths.
A company can’t use any bollywood actor for its product.The brand personality must match with the personality of the filmstar. So salman khan matches perfectly with Dew.
Pepsi Co's non-cola drink Mountain Dew has come up with its latest advertisement wherein it has roped in bolywood actor Salman Khan.
Savvy marketing managers link their brands to events,people,symbols and styles that appeal to their target “tribes”.
Dew has always used the fear factor to position itself.Its tagline “Darr ke aagey jeet hai” has been very famous among the youth. The target group for Mountain Dew has always been youth.
This time Mountain Dew has used Salman Khan to present the fear factor.It can be recalled that Salman Khan’s latest movie Dabangg has been a super hit.Dabangg in English means fearless.Besides there is no doubt that in the whole of bollywood salman khan is the most hit among the youths.
A company can’t use any bollywood actor for its product.The brand personality must match with the personality of the filmstar. So salman khan matches perfectly with Dew.
Thursday, March 3, 2011
Vodafone...perfect timing
In my previous article, I talked about the Zoo-zoo concept that the Vodafone has used again and the coming soon thing that we used to see at the end of Television commercials. For example:-Two zoo-zoo talking to each other and we see “Dream or Reality”? coming soon
Dear O dear, Vodafone has hit the bulls eye.I must say perfect timing for launching 3G services.
Vodafone used zoo-zoos to increase the curiosity and then cleared the curiosity on 27th Feb 2011, the day of the India—England match in cricket world cup 2011.India-England match touched the highest TVRs and this will surely help the Vodafone 3G. Add to it the fact that the match was close(it ended in a tie), Vodafone got the maximum possible audience.
All other companies must notice this.If any company is planning to launch a new product/offering,the day of the India-South Africa match is the best.
Till then “YOU and I” must acknowledge that it is a master-stroke from Vodafone.
Dear O dear, Vodafone has hit the bulls eye.I must say perfect timing for launching 3G services.
Vodafone used zoo-zoos to increase the curiosity and then cleared the curiosity on 27th Feb 2011, the day of the India—England match in cricket world cup 2011.India-England match touched the highest TVRs and this will surely help the Vodafone 3G. Add to it the fact that the match was close(it ended in a tie), Vodafone got the maximum possible audience.
All other companies must notice this.If any company is planning to launch a new product/offering,the day of the India-South Africa match is the best.
Till then “YOU and I” must acknowledge that it is a master-stroke from Vodafone.
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