D-Dabangg and D-Dew
Pepsi Co's non-cola drink Mountain Dew has come up with its latest advertisement wherein it has roped in bolywood actor Salman Khan.
Savvy marketing managers link their brands to events,people,symbols and styles that appeal to their target “tribes”.
Dew has always used the fear factor to position itself.Its tagline “Darr ke aagey jeet hai” has been very famous among the youth. The target group for Mountain Dew has always been youth.
This time Mountain Dew has used Salman Khan to present the fear factor.It can be recalled that Salman Khan’s latest movie Dabangg has been a super hit.Dabangg in English means fearless.Besides there is no doubt that in the whole of bollywood salman khan is the most hit among the youths.
A company can’t use any bollywood actor for its product.The brand personality must match with the personality of the filmstar. So salman khan matches perfectly with Dew.
gr8 news.......
ReplyDelete