VIP
VIP is a major Indian brand of suitcases and bags. VIP has seen its ups and downs.with the growing market and with the entry of various competitors in this market VIP needed to reposition itself.
VIP has seen many competitors but just like LIC maintained its market share among various private players,similarly VIP has also maintained its market share.
There is tough competition from American Tourister which is aggressively marketing itself in India.The market of suitcases and bags has seen a tremendous growth in India.one of the prime reasons for this has been the increase in number of people who go from one place to another due to their work commitments.
To compete with American tourister VIP has brought out a new television commercial that shows the various functionalities of its bags.It has used airport in its commercial.This is because VIP wants to position itself as a brand that is not only suitable for domestic traveling but also for international travels.
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