In my previous article, I talked about the Zoo-zoo concept that the Vodafone has used again and the coming soon thing that we used to see at the end of Television commercials. For example:-Two zoo-zoo talking to each other and we see “Dream or Reality”? coming soon
Dear O dear, Vodafone has hit the bulls eye.I must say perfect timing for launching 3G services.
Vodafone used zoo-zoos to increase the curiosity and then cleared the curiosity on 27th Feb 2011, the day of the India—England match in cricket world cup 2011.India-England match touched the highest TVRs and this will surely help the Vodafone 3G. Add to it the fact that the match was close(it ended in a tie), Vodafone got the maximum possible audience.
All other companies must notice this.If any company is planning to launch a new product/offering,the day of the India-South Africa match is the best.
Till then “YOU and I” must acknowledge that it is a master-stroke from Vodafone.
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