akshay-sonakshi in new red label commercial

Akshay and sonakshi are the new hit jodi in bollywod after delivering blockbuster Rowdy rathore and are a part of soon to be released Joker and OMG!Oh My God.

Companies are cashing on the popularity of this hit pair and RED LABEL tea has got this pair for a tv commercial.

The ad is basically to convey the features of Red Label tea. Previously we had seen Anupam Kher in its ad. This time Akshay kumar is conveying the health benefits of red label tea.

In the ad, Akshay is ignoring Sonakshi for Red label tea.When Sonakshi say that too much tea is not good for health, akshay says that its not him but the whole of india that believes this.

Red label has come up with a unique idea of giving a mobile no.(9004666666) on which people will call and give the proof to sonakshi.

I called on this no..its a recorded msg in d voice of sonakshi sinha.

All in all, its a good step to have popular pair of bollywood tio endorse your brand.

The Red Label Health Challenge is a part of Red Label’s long standing effort to bring the goodness of drinking tea to the fore. Through this campaign, the brand is highlighting the health proposition in a unique way by engaging with consumers.

The Red Label Health Challenge Campaign" is being conducted from 1st July, 2012 to 31st October, 2012.

The initial response has been tremendous with more than 1 million calls registered in the first month!

jo tera hai vo mera hai-airtel

Yesterday i was talking to a friend of mine over n/w problems of various mobile operators.My friend said-airtle ka n/w baley hi useless ho lekin ads mast banate hain.

True. The creative team behind Airtel's JO TERA HAI VO MERA HAI concept has done a fabulous job.The advertisement was launched on the eve of friendship day.Airtel has tried to target the youth. The first jingle-based campaign has struck the the right chord with the youth and that is why they decided to come up with another.

The current campaign reflects the brand's insight on friendship - that it is all about sharing.
"The all new 'Jo mera hain wo tera hai' theme depicts this very insight and how in today's day and age, friends share every thought and update with one another and that a lot of this sharing often happens in the online world,"

'Jo mera hain wo tera hai' has becume a new friendship mantra for youth.

Besides the film, the campaign will be seen on outdoor, radio, print, digital and cinema.

Jo Mera Hai Woh Tera Hai Song Lyrics

I, me, myself… boring hai
'us' and 'we' interesting hai
Internet hai toh friendship hai
Friendship hai toh sharing hai

Jo mera hai woh tera hai
Jo tera hai woh mera [x2]

Hey! ungliyon se mujhe drag kar le
Hey! Hey! Hey! Hey!
Mazey ke har pal tag kar le
Hey! Hey! Hey! Hey!

Mera nashta tera cup-plate ho
Feeling teri mera update ho
Jokes pe mere wink bhej de
Jaaye tu jahaan mujhe link bhej re

Jo mera hai woh tera hai
Jo tera hai woh mera [x2]

Jeb teri mera kharcha ho
Hey! Hey! Hey! Hey!

Blog mera tera charcha ho
hey! hey! hey! hey!
Main aur tu se hum bane
Hum se bane hum sab
Sab se jude toh zindagi
hey! zindagi wassup!

Tera bike mera hike
Tera post mera like
Tera sur mera geet
Tera gossip mera tweet
Padhoon har ek look
Tera face mera book
Mera sukh tera sukh
Tera dukh mera dukh

Jo mera hai woh tera hai
Jo tera hai woh mera [x2]

WHAT IS YOUR ACTION BY BLACKBERRY

BlackBerry has launched a campaign to promote its newly launched red icon or the 'Splat', the symbol for action. The idea stems from the understanding that BlackBerry is an enabler of action. Conceptualised by BBDO India, the television commercial showcases various situations and people ranging from a child who is ready to eat a piece of cake to a working woman ready to take a break, and a man who says that he is ready to jump from a flying aircraft. Through vignettes, the campaign establishes that every action taken by its users speaks its own language through the 'Splat' symbol. It is further promoted through the message, 'Action starts here'.