WHAT IS YOUR ACTION BY BLACKBERRY

BlackBerry has launched a campaign to promote its newly launched red icon or the 'Splat', the symbol for action. The idea stems from the understanding that BlackBerry is an enabler of action. Conceptualised by BBDO India, the television commercial showcases various situations and people ranging from a child who is ready to eat a piece of cake to a working woman ready to take a break, and a man who says that he is ready to jump from a flying aircraft. Through vignettes, the campaign establishes that every action taken by its users speaks its own language through the 'Splat' symbol. It is further promoted through the message, 'Action starts here'.