Yesterday i was talking to a friend of mine over n/w problems of various mobile operators.My friend said-airtle ka n/w baley hi useless ho lekin ads mast banate hain.
True. The creative team behind Airtel's JO TERA HAI VO MERA HAI concept has done a fabulous job.The advertisement was launched on the eve of friendship day.Airtel has tried to target the youth. The first jingle-based campaign has struck the the right chord with the youth and that is why they decided to come up with another.
The current campaign reflects the brand's insight on friendship - that it is all about sharing.
"The all new 'Jo mera hain wo tera hai' theme depicts this very insight and how in today's day and age, friends share every thought and update with one another and that a lot of this sharing often happens in the online world,"
'Jo mera hain wo tera hai' has becume a new friendship mantra for youth.
Besides the film, the campaign will be seen on outdoor, radio, print, digital and cinema.
True. The creative team behind Airtel's JO TERA HAI VO MERA HAI concept has done a fabulous job.The advertisement was launched on the eve of friendship day.Airtel has tried to target the youth. The first jingle-based campaign has struck the the right chord with the youth and that is why they decided to come up with another.
The current campaign reflects the brand's insight on friendship - that it is all about sharing.
"The all new 'Jo mera hain wo tera hai' theme depicts this very insight and how in today's day and age, friends share every thought and update with one another and that a lot of this sharing often happens in the online world,"
'Jo mera hain wo tera hai' has becume a new friendship mantra for youth.
Besides the film, the campaign will be seen on outdoor, radio, print, digital and cinema.
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