Thursday, August 30, 2012

akshay-sonakshi in new red label commercial

Akshay and sonakshi are the new hit jodi in bollywod after delivering blockbuster Rowdy rathore and are a part of soon to be released Joker and OMG!Oh My God.

Companies are cashing on the popularity of this hit pair and RED LABEL tea has got this pair for a tv commercial.

The ad is basically to convey the features of Red Label tea. Previously we had seen Anupam Kher in its ad. This time Akshay kumar is conveying the health benefits of red label tea.

In the ad, Akshay is ignoring Sonakshi for Red label tea.When Sonakshi say that too much tea is not good for health, akshay says that its not him but the whole of india that believes this.

Red label has come up with a unique idea of giving a mobile no.(9004666666) on which people will call and give the proof to sonakshi.

I called on this no..its a recorded msg in d voice of sonakshi sinha.

All in all, its a good step to have popular pair of bollywood tio endorse your brand.

The Red Label Health Challenge is a part of Red Label’s long standing effort to bring the goodness of drinking tea to the fore. Through this campaign, the brand is highlighting the health proposition in a unique way by engaging with consumers.

The Red Label Health Challenge Campaign" is being conducted from 1st July, 2012 to 31st October, 2012.
The initial response has been tremendous with more than 1 million calls registered in the first month!

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