akshay-sonakshi in new red label commercial

Akshay and sonakshi are the new hit jodi in bollywod after delivering blockbuster Rowdy rathore and are a part of soon to be released Joker and OMG!Oh My God.

Companies are cashing on the popularity of this hit pair and RED LABEL tea has got this pair for a tv commercial.

The ad is basically to convey the features of Red Label tea. Previously we had seen Anupam Kher in its ad. This time Akshay kumar is conveying the health benefits of red label tea.

In the ad, Akshay is ignoring Sonakshi for Red label tea.When Sonakshi say that too much tea is not good for health, akshay says that its not him but the whole of india that believes this.

Red label has come up with a unique idea of giving a mobile no.(9004666666) on which people will call and give the proof to sonakshi.

I called on this no..its a recorded msg in d voice of sonakshi sinha.

All in all, its a good step to have popular pair of bollywood tio endorse your brand.

The Red Label Health Challenge is a part of Red Label’s long standing effort to bring the goodness of drinking tea to the fore. Through this campaign, the brand is highlighting the health proposition in a unique way by engaging with consumers.

The Red Label Health Challenge Campaign" is being conducted from 1st July, 2012 to 31st October, 2012.

The initial response has been tremendous with more than 1 million calls registered in the first month!

jo tera hai vo mera hai-airtel

Yesterday i was talking to a friend of mine over n/w problems of various mobile operators.My friend said-airtle ka n/w baley hi useless ho lekin ads mast banate hain.

True. The creative team behind Airtel's JO TERA HAI VO MERA HAI concept has done a fabulous job.The advertisement was launched on the eve of friendship day.Airtel has tried to target the youth. The first jingle-based campaign has struck the the right chord with the youth and that is why they decided to come up with another.

The current campaign reflects the brand's insight on friendship - that it is all about sharing.
"The all new 'Jo mera hain wo tera hai' theme depicts this very insight and how in today's day and age, friends share every thought and update with one another and that a lot of this sharing often happens in the online world,"

'Jo mera hain wo tera hai' has becume a new friendship mantra for youth.

Besides the film, the campaign will be seen on outdoor, radio, print, digital and cinema.

Jo Mera Hai Woh Tera Hai Song Lyrics

I, me, myself… boring hai
'us' and 'we' interesting hai
Internet hai toh friendship hai
Friendship hai toh sharing hai

Jo mera hai woh tera hai
Jo tera hai woh mera [x2]

Hey! ungliyon se mujhe drag kar le
Hey! Hey! Hey! Hey!
Mazey ke har pal tag kar le
Hey! Hey! Hey! Hey!

Mera nashta tera cup-plate ho
Feeling teri mera update ho
Jokes pe mere wink bhej de
Jaaye tu jahaan mujhe link bhej re

Jo mera hai woh tera hai
Jo tera hai woh mera [x2]

Jeb teri mera kharcha ho
Hey! Hey! Hey! Hey!

Blog mera tera charcha ho
hey! hey! hey! hey!
Main aur tu se hum bane
Hum se bane hum sab
Sab se jude toh zindagi
hey! zindagi wassup!

Tera bike mera hike
Tera post mera like
Tera sur mera geet
Tera gossip mera tweet
Padhoon har ek look
Tera face mera book
Mera sukh tera sukh
Tera dukh mera dukh

Jo mera hai woh tera hai
Jo tera hai woh mera [x2]

WHAT IS YOUR ACTION BY BLACKBERRY

BlackBerry has launched a campaign to promote its newly launched red icon or the 'Splat', the symbol for action. The idea stems from the understanding that BlackBerry is an enabler of action. Conceptualised by BBDO India, the television commercial showcases various situations and people ranging from a child who is ready to eat a piece of cake to a working woman ready to take a break, and a man who says that he is ready to jump from a flying aircraft. Through vignettes, the campaign establishes that every action taken by its users speaks its own language through the 'Splat' symbol. It is further promoted through the message, 'Action starts here'.

bizarre advertisement...cudnt believ it

Juicy Fruit, Sarah Silverman and serenading Unicorn: bizarre new advertising

i hv seen so many advertisements but none of them has been lik this.It really is a bizarre adverisement.
I don’t understand is how some weird, bizarre stuff as advertising gets lapped up by consumers – going by the view count of these ads on YouTube.



there is no mention of the product.has the world changed the concept of advertising.

what does this have to do with chewing gum?. In general I prefer creative ideas that keep the product idea at the core – be it in a :30 ads or a video meant for online consumption. Sure, entertainment is key and the videos must have a pass along value but do we really have to rely on serenading unicorns and kinky stuff? Is this the new advertising?Shudder. Definitely not. India is yet to see the likes of this and I am happy for that.


source:-bhatt naturally

Can Ranbir Kapoor do it for DOCOMO

Tata Teleservices Ltd (TTSL) mobile GSM brand Tata Docomo (Docomo) announced Bollywood actor Ranbir Kapoor as its brand ambassador.
Docomo’s new campaign ‘Make it simple, silly’ featuring Kapor will kick off tomorrow and run through the 50 days of the fourth season of Indian Player League.


Kapoor is the first brand ambassador that Docomo has signed on since it started operations and his tenure initially will be for two years, revealed sources at Docomo.


The brand is targeting the youth segment and Kapoor is a perfect fit for this. Says Docomo Hub Head South Yatish Mehrotra, ”Tata Docomo is an inspirational brand and so is the charm and personality of Ranbir Kapoor, India’s young and fastest rising Bollywood icon.”


The ‘Make it simple, silly’ campaign created by FCB Ulka will be present across all mediums including, television, print, outdoor, retail front, social media, etc. Six 30-second ‘stand-up comedy episode’ spots as well as 20 second will hit the television screens. More episodes are likely to follow as IPL-4 progresses. Docomo’s plans include national and regional television. Media buying is through Lodestar.



Source:Indiantelevision.com

VIP.............New Positioning

VIP
VIP is a major Indian brand of suitcases and bags. VIP has seen its ups and downs.with the growing market and with the entry of various competitors in this market VIP needed to reposition itself.

VIP has seen many competitors but just like LIC maintained its market share among various private players,similarly VIP has also maintained its market share.

There is tough competition from American Tourister which is aggressively marketing itself in India.The market of suitcases and bags has seen a tremendous growth in India.one of the prime reasons for this has been the increase in number of people who go from one place to another due to their work commitments.

To compete with American tourister VIP has brought out a new television commercial that shows the various functionalities of its bags.It has used airport in its commercial.This is because VIP wants to position itself as a brand that is not only suitable for domestic traveling but also for international travels.

salman and dew

D-Dabangg and D-Dew

Pepsi Co's non-cola drink Mountain Dew has come up with its latest advertisement wherein it has roped in bolywood actor Salman Khan.

Savvy marketing managers link their brands to events,people,symbols and styles that appeal to their target “tribes”.

Dew has always used the fear factor to position itself.Its tagline “Darr ke aagey jeet hai” has been very famous among the youth. The target group for Mountain Dew has always been youth.
This time Mountain Dew has used Salman Khan to present the fear factor.It can be recalled that Salman Khan’s latest movie Dabangg has been a super hit.Dabangg in English means fearless.Besides there is no doubt that in the whole of bollywood salman khan is the most hit among the youths.

A company can’t use any bollywood actor for its product.The brand personality must match with the personality of the filmstar. So salman khan matches perfectly with Dew.